COMPANY OVERVIEW
Established in 2009, Atomy is a global network marketing company with direct selling operations in 27 regions worldwide as of December 2022, including Korea.
Since it was established, Atomy has grown rapidly through consumer-centered network marketing that strictly upholds CEO Park Han-gill’s principle of “Absolute Quality, Absolute Price.” The company has worked tirelessly to create a foundation for sustainable growth based on innovative thinking that sets customer success as its key objective and a corporate culture centered on principles, inclusive growth, and sharing. In 2022, Atomy sales reached KRW 2.2 trillion (approx. USD 1.84 billion), and as of December 2022, it had 15 million registered members.
HIGHER QUALITY PRODUCTS AT MORE REASONABLE PRICES
Atomy uses a consumer-oriented network marketing strategy. We select favorable products that are higher in quality at more reasonable prices, and sell them through distribution channels that can compete with department stores, discount stores, home shopping networks, and online shopping. In other words, we find products that are more competitive in quality and price than similar products distributed through other channels for our customers’ benefits. Through this strategy, we promise to achieve our ultimate goal of “Surpassing Customer Satisfaction to Customer Success.”
THE GSGS STRATEGY
Atomy’s Global Sourcing Global Sales (GSGS) is a strategy to expand globally by procuring products from around the world that meet our Absolute Quality Absolute Price standard and selling them through our global sales network. Atomy will become a hub of global distribution through the GSGS strategy, which embodies Atomy’s love for its consumers. As more locations are opened in other countries, Atomy will become more active as we secure new markets and suppliers. And as the GSGS strategy is implemented, its overseas regions will advance as distribution companies by sourcing local products and exporting products abroad. Moreover, suppliers will be able to sell and export more products while consumers can take advantage of better products at lower prices.
THE MASSTIGE STRATEGY
Masstige is a portmanteau of “mass,” meaning general public, and “tige” from the word “prestige.” Under the slogan of Masstige, Atomy offers products of Absolute Quality at an Absolute Price, which is the secret behind our success.
Atomy You Can Trust and Use,
Reborn as a Consumer Curator.
Atomy is going beyond its Absolute Quality Absolute Price promise and is being reborn as a “Consumer Curator- Atomy You Can Trust and Use.” With the absolute trust of its consumers, Atomy will analyze the needs of individuals as a shopping curator to recommend just the right products for every consumer. Through Atomy’s curation service, consumers will have access to a wide range of Masstige products. “Atomy You Can Trust and Use” is another product philosophy that enriches and adds value to our consumers’ lives.
